Designer and strategist building brands through clear, intentional decisions.
From early brand framing to execution, I focus on why decisions are made, not just how things look. I translate insight into clear direction and design outcomes teams can build from.
FEATURED WORK
A brand system for a data-driven nutrition platform for women, centered on behavior patterns, and cultural food intelligence.
Defining a tactile brand identity rooted in handwoven craft and quiet luxury.
Reimagining a legacy jewelry brand through experience-led, social-first design.
Translating circular supply chains into a credible luxury brand narrative.